work

Work it
harder
make it
better
Outside of the box, inside of the grid
Select works from a career spanning over twenty years.
A decade ago, I shifted from NYC corporate to a global workspace, embracing remote work well before the pandemic normalized it.
Adopting a global remote working model has taught me that creativity maximizes when your work and life find their balance.
Good Measure Studio Site
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
Part 1
Ideation
Good Measure Studio LLC
2022-24
Responsive Web
Good Measure Studio LLC
2022-24
Responsive Web
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
Part 2
Architecture/UX
Good Measure Studio LLC
2022-24
Responsive Web
Good Measure Studio Site
2022-24
Responsive Web
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
Part 3
Creative Direction
Good Measure Studio LLC
2022-24
Responsive Web
Good Measure Studio Site
2022-24
Responsive Web
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
Part 4
Site Build
Good Measure Studio LLC
2022-24
Responsive Web
Good Measure Studio Site
2022-24
Responsive Web
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
2022-24
Responsive Web
Focus
Concept, design, and build of a fully custom studio site, showcasing 20+ years of professional work, personal projects, life, and play.
Final Result
Results
Good Measure Studio LLC
2022-24
Responsive Web
Good Measure Studio Site
2022-24
Responsive Web
Contributions
Ideation
Architecture/UX
Creative Direction
Site Build
Directv Redesign Pitch
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
Part 1
Audit + Mapping
Directv
2022
Redesign Pitch
Directv
2022
Redesign Pitch
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
Part 2
User Interface
Directv
2022
Redesign Pitch
Directv Redesign Pitch
2022
Redesign Pitch
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
Part 3
Creative Direction
Directv
2022
Redesign Pitch
Directv Redesign Pitch
2022
Redesign Pitch
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
Part 4
Redesign
Directv
2022
Redesign Pitch
Directv Redesign Pitch
2022
Redesign Pitch
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
2022
Redesign Pitch
Focus
5-day pitch: Audited, mapped, and used customer insights plus competitor research to reimagine the UX & CD for DirecTV’s Upper Funnel site.
Final Result
Results
Directv
2022
Redesign Pitch
Directv Redesign Pitch
2022
Redesign Pitch
Contributions
Audit + Mapping
User Interface
Creative Direction
Redesign
Race Results Management Product Redesign
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
Phase 1
Audit + Mapping
NYRR
2014-15
Web Product
NYRR
2014-15
Web Product
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
Phase 2
User Experience
NYRR
2014-15
Web Product
Race Results Management Product Redesign
2014-15
Web Product
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
Phase 3
User Interface
NYRR
2014-15
Web Product
Race Results Management Product Redesign
2014-15
Web Product
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
Phase 4
Brand Refresh
NYRR
2014-15
Web Product
Race Results Management Product Redesign
2014-15
Web Product
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
2014-15
Web Product
Focus
Reimagined the Race Management System as an independent studio, from audit to UX, UI, System Mapping, Design System, and CD, guided by their research.
Final Result
Results
NYRR
2014-15
Web Product
Race Results Management Product Redesign
2014-15
Web Product
Contributions
Audit + Mapping
User Experience
User Interface
Brand Refresh
Robotic Telescopes Product Redesign
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
Phase 1
Audit - Strategy
Robotics
2014-19
Web Product
Robotics
2014-19
Web Product
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
Phase 2
Architecture - UX
Robotics
2014-19
Web Product
Robotic Telescopes Product Redesign
2014-19
Web Product
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
Phase 3
UI - Creative Direction
Robotics
2014-19
Web Product
Robotic Telescopes Product Redesign
2014-19
Web Product
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
Phase 4
Rebrand Strategy
Robotics
2014-19
Web Product
Robotic Telescopes Product Redesign
2014-19
Web Product
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
2014-19
Web Product
Focus
Led a full-scale web product redesign, working directly with the CEO. I owned the audit, proposal, mapping, system architecture, UX, UI, and rebranding.
Final Result
Results
Robotics
2014-19
Web Product
Robotic Telescopes Product Redesign
2014-19
Web Product
Contributions
Audit - Strategy
Architecture - UX
UI - Creative Direction
Rebrand Strategy
Satellite Set Top Box System Redesign
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
Part 1
Platform Expertise
Directv
2014-15
Software
Directv
2014-15
Software
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
Part 2
Collaboration
Directv
2014-15
Software
Satellite Set Top Box System Redesign
2014-15
Software
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
Part 3
User Interface
Directv
2014-15
Software
Satellite Set Top Box System Redesign
2014-15
Software
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
Part 4
Contributions
Directv
2014-15
Software
Satellite Set Top Box System Redesign
2014-15
Software
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
2014-15
Software
Focus
One of the key contributors in the comprehensive set-top-box system redesign, collaborating across disciplines to shape a comprehensive overhaul.
Final Result
Results
Directv
2014-15
Software
Satellite Set Top Box System Redesign
2014-15
Software
Contributions
Platform Expertise
Collaboration
User Interface
Contributions
Art Conservation Management Tool
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
Part 1
Audit + Mapping
Articheck
2013
Web Product
Articheck
2013
Web Product
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
Part 2
App Architecture
Articheck
2013
Web Product
Art Conservation Management Tool
2013
Web Product
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
Part 3
User Experience
Articheck
2013
Web Product
Art Conservation Management Tool
2013
Web Product
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
Part 4
User Interface
Articheck
2013
Web Product
Art Conservation Management Tool
2013
Web Product
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
2013
Web Product
Focus
Led the redesign of Articheck’s web product, owning UX/UI and revamping branding and Creative Direction from the ground up.
Final Result
Results
Articheck
2013
Web Product
Art Conservation Management Tool
2013
Web Product
Contributions
Audit + Mapping
App Architecture
User Experience
User Interface
Second Screen Live Broadcast Product
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
Phase 1
Audit + Mapping
Bravo
2012-14
Second Screen Product
Bravo
2012-14
Second Screen Product
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
Phase 2
User Experience
Bravo
2012-14
Second Screen Product
Second Screen Live Broadcast Product
2012-14
Second Screen Product
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
Phase 3
User Interface
Bravo
2012-14
Second Screen Product
Second Screen Live Broadcast Product
2012-14
Second Screen Product
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
Phase 4
Creative Direction
Bravo
2012-14
Second Screen Product
Second Screen Live Broadcast Product
2012-14
Second Screen Product
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
2012-14
Second Screen Product
Focus
Led UX/UI for Bravo’s second screen experience, setting up the framework and Creative Direction, which guided later co-branding additions.
Final Result
Results
Bravo
2012-14
Second Screen Product
Second Screen Live Broadcast Product
2012-14
Second Screen Product
Contributions
Audit + Mapping
User Experience
User Interface
Creative Direction
Team for Kids Web Product Redesign
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
Phase 1
Audit + Mapping
NYRR
2014-15
Web Product
NYRR
2014-15
Web Product
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
Phase 2
Design Directions
NYRR
2014-15
Web Product
Team for Kids Web Product Redesign
2014-15
Web Product
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
Phase 3
User Experience
NYRR
2014-15
Web Product
Team for Kids Web Product Redesign
2014-15
Web Product
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
Phase 4
User Interface
NYRR
2014-15
Web Product
Team for Kids Web Product Redesign
2014-15
Web Product
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
2014-15
Web Product
Focus
Redesigned NYRR’s Team for Kids platform, owning UX/UI and leveraging my prior Results product work to ensure brand and usability consistency.
Final Result
Results
NYRR
2014-15
Web Product
Team for Kids Web Product Redesign
2014-15
Web Product
Contributions
Audit + Mapping
Design Directions
User Experience
User Interface
Bravo Xbox Console Application
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
Part 1
Architecture Map
Bravo
2012-13
Game Console App
Bravo
2012-13
Game Console App
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
Part 2
User Experience
Bravo
2012-13
Game Console App
Bravo Xbox Console Application
2012-13
Game Console App
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
Part 3
User Interface
Bravo
2012-13
Game Console App
Bravo Xbox Console Application
2012-13
Game Console App
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
Part 4
Design Direction
Bravo
2012-13
Game Console App
Bravo Xbox Console Application
2012-13
Game Console App
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
2012-13
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Bravo to bring their streaming catalog to the new Xbox console.
Final Result
Results
Bravo
2012-13
Game Console App
Bravo Xbox Console Application
2012-13
Game Console App
Contributions
Architecture Map
User Experience
User Interface
Design Direction
Golf Digest Smart TV Application
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
Phase 1
App Mapping
Golf Digest
2012-14
Smart TV App
Golf Digest
2012-14
Smart TV App
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
Phase 2
Design Directions
Golf Digest
2012-14
Smart TV App
Golf Digest Smart TV Application
2012-14
Smart TV App
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
Phase 3
UX Design
Golf Digest
2012-14
Smart TV App
Golf Digest Smart TV Application
2012-14
Smart TV App
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
Phase 4
UI Design
Golf Digest
2012-14
Smart TV App
Golf Digest Smart TV Application
2012-14
Smart TV App
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
2012-14
Smart TV App
Focus
Collaborated with Samsung and Golf Digest teams to design a Pro-Tips app for Samsung Smart TV Hub, leading UX/UI, and Design Direction.
Final Result
Results
Golf Digest
2012-14
Smart TV App
Golf Digest Smart TV Application
2012-14
Smart TV App
Contributions
App Mapping
Design Directions
UX Design
UI Design
Starz Xbox Console Application
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
Part 1
Architecture Map
Starz
2012-14
Game Console App
Starz
2012-14
Game Console App
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
Part 2
User Experience
Starz
2012-14
Game Console App
Starz Xbox Console Application
2012-14
Game Console App
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
Part 3
User Interface
Starz
2012-14
Game Console App
Starz Xbox Console Application
2012-14
Game Console App
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
Part 4
Design Direction
Starz
2012-14
Game Console App
Starz Xbox Console Application
2012-14
Game Console App
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
2012-14
Game Console App
Focus
Collaborated with Microsoft Human Interface Team and Starz to bring their 3-product streaming catalog to the new Xbox console.
Final Result
Results
Starz
2012-14
Game Console App
Starz Xbox Console Application
2012-14
Game Console App
Contributions
Architecture Map
User Experience
User Interface
Design Direction
Turner Ignite Portfolio & Ad Products Platform
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
Phase 1
Structural Site Map
Turner
2016
Business Site
Turner
2016
Business Site
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
Phase 2
User Experience
Turner
2016
Business Site
Turner Ignite Portfolio & Ad Products Platform
2016
Business Site
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
Phase 3
Design Directions
Turner
2016
Business Site
Turner Ignite Portfolio & Ad Products Platform
2016
Business Site
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
Phase 4
User Interface
Turner
2016
Business Site
Turner Ignite Portfolio & Ad Products Platform
2016
Business Site
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
2016
Business Site
Focus
Owned UX, UI, + CD for Turner’s Portfolio & Ad Product Platform, partnering with DigitalCitizen who owned the account, project mgmt + engineering.
Final Result
Results
Turner
2016
Business Site
Turner Ignite Portfolio & Ad Products Platform
2016
Business Site
Contributions
Structural Site Map
User Experience
Design Directions
User Interface
Asset Differentiation Art Direction
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
Part 1
Audit + Survey
Braze
2020
Asset Development
Braze
2020
Asset Development
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
Part 2
Research
Braze
2020
Asset Development
Asset Differentiation Art Direction
2020
Asset Development
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
Part 3
Proposal
Braze
2020
Asset Development
Asset Differentiation Art Direction
2020
Asset Development
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
Part 4
Design Directions
Braze
2020
Asset Development
Asset Differentiation Art Direction
2020
Asset Development
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
2020
Asset Development
Focus
Engaged by Braze’s Creative Director to refresh article assets, owning the audit, competitor research, four concept directions, and usage strategy.
Final Result
Results
Braze
2020
Asset Development
Asset Differentiation Art Direction
2020
Asset Development
Contributions
Audit + Survey
Research
Proposal
Design Directions
Greece Tourism Microsite
2016-17
Web & Print
Focus
2016-17
Web & Print
Focus
2016-17
Web & Print
Focus
2016-17
Web & Print
Focus
Part 1
Creative Direction
Greece Tourism
2016-17
Web & Print
Greece Tourism
2016-17
Web & Print
2016-17
Web & Print
Focus
2016-17
Web & Print
Focus
Part 2
Reusability System
Greece Tourism
2016-17
Web & Print
Greece Tourism Microsite
2016-17
Web & Print
2016-17
Web & Print
Focus
2016-17
Web & Print
Focus
Part 3
Web & Print
Greece Tourism
2016-17
Web & Print
Greece Tourism Microsite
2016-17
Web & Print
2016-17
Web & Print
Focus
2016-17
Web & Print
Focus
Part 4
Responsive
Greece Tourism
2016-17
Web & Print
Greece Tourism Microsite
2016-17
Web & Print
2016-17
Web & Print
Focus
2016-17
Web & Print
Focus
Final Result
Results
Greece Tourism
2016-17
Web & Print
Greece Tourism Microsite
2016-17
Web & Print
Contributions
Creative Direction
Reusability System
Web & Print
Responsive
Good Measure
Studio Site
2022-2024
Website
Focus
Lorem ipsum Every graphic, from ink drips to collages, was custom-made in my studio as an homage to the hands-on, analog design practices of the.
Contributions
Design Strategy
User Experience
Rebrand
Site build
New York Race Results Product
2022-2024
Website
Focus
Lorem ipsum Every graphic, from ink drips to collages, was custom-made in my studio as an homage to the hands-on, analog design practices of the.
Contributions
Design Strategy
User Experience
Rebrand
Site build
Good Measure
Studio Site
2022-2024
Website
Focus
Developed entirely from the ground up, from concept to design to build, including the extensive task of sourcing 20 years of personal work & photography. As someone with a deep appreciation for History, especially Art and
Contributions
Design Strategy
User Experience
Rebrand
Site build
Toyota Avalon Greatroom
AD . Microsite . Pitch
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Unveiling Process: Case Studies & Insights.
Hilton Stay
AD . Innovation
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Unveiling Process: Case Studies & Insights.
Samsung Wow Hub
AD . Innovation
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Unveiling Process: Case Studies & Insights.
Samsung My Galaxy
AD . Facebook Application
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Unveiling Process: Case Studies & Insights.
Directv Redesign Pitch
Part 1
Audit + Mapping
Part 2
User Interface
Part 3
Creative Direction
Part 4
Redesign
Asset Differentiation Art Direction
Part 1
Audit + Survey
Part 2
Research
Part 3
Proposal
Part 4
Design Directions
Turner Ignite Portfolio & Ad Products Platform
Phase 1
Structural Site Map
Phase 2
User Experience
Phase 3
Design Directions
Phase 4
User Interface
Golf Digest Smart TV Application
Phase 1
App Mapping
Phase 2
Design Directions
Phase 3
UX Design
Phase 4
UI Design
Robotic Telescopes Product Redesign
Phase 1
Audit - Strategy
Phase 2
Architecture - UX
Phase 3
UI - Creative Direction
Phase 4
Rebrand Strategy
Satellite Set Top Box System Redesign
Part 1
Platform Expertise
Part 2
Collaboration
Part 3
User Interface
Part 4
Contributions
Race Results Management Product Redesign
Phase 1
Audit + Mapping
Phase 2
User Experience
Phase 3
User Interface
Phase 4
Brand Refresh
Erik Erickson
Staff ui Engineer
Adobe
Brooklyn, New York

After so many years and product designers, I still find myself in awe of Jill's unique talent in thinking through every single design and functional concern.

With other designers, engineers need to ask 20 follow-up questions-not the case with Jill. The mark of a great designer is fidelity in their edge-cases, anticipation of user experience, and balance of form and function. I'm still searching for someone on Jill's level!

Rich Foster
Group Creative Director
D&AD Judge
Left Field Labs
Brooklyn, New York

Jill loves design and technology, and has a tireless dedication to solving problems. I really enjoyed working with Jill and have been really impressed with the way her career has developed.

She has the ability to think through complex challenges and design smart solutions, no matter what the platform. Has a great sense of design and UX, as well as a deep understanding of technology.

From the girl that didn't want to stand up in front of a client to present work, to an international traveler and business owner, who made this all her way.

Rob Smy
Sr. Director
Digital & Social Media
New York Road Runners.
Brooklyn, New York

Jill's ability to think through the complex problems the RMS product presented, coupled with her ability to strategically redesign the existing platform, places Jill at the top of my list of prospective Creative Partners for all future projects. I would welcome the opportunity to work with her again.

Jill Gustaferri (LLC) provided NYRR with a UX redesign strategy for our Race Results Management product. With Jill's help, the platform evolved from a desktop-bound, sub-par experience to a more flexible, user-centered Interface design, with clear usability patterns and design systems.

Jill's process consisted of a phased approach to research, ideation collaboration, data mapping, wire-framing, prototyping, interface design, and brand integration phases. She was extremely thorough in developing her understanding of this complex product and numerous user goals. Jill was highly collaborative and inclusive with members of our multidisciplinary team and punctual in delivering materials in alignment with each milestone she mapped out in the timeline section of our SOW agreement.

Jill is organized, professional, and garnered an extremely positive response from the leadership at our organization. I'd highly recommend working with her.

Jill's leadership through the UX/UI process drove positive outcomes.

David Kincaid
Executive Producer
Operations
Ogilvy
Brooklyn, New York

I have had the pleasure of working with Jill for nearly two years. In that time, have seen her progress into one of the star creatives on the team. Jill was able to quickly prove her creative chops to the entire team, as she was being thrown into many of the most hi-level campaigns in the organization. These are the most visible, most critical, most "don't mess it up," campaigns we produce. Unfortunately, many of these campaigns share the same milestones. Fortunately, for project managers, Jill takes her work extremely seriously and is also able to manage her own time and deliver award winning creative with tight time constraints and hi-stress levels (which she seems to thrive in).

In short,

1. As Jill is so closely tuned into the industry, she is able to bring some of the most innovative and contemporary design ideas to the table

2. She is willing to fight for her creative vision (even when team members or clients may not "get it," at first

3. She understands the role and objectives of each of the other team disciplines (and how teams must interact, in order to be successful).

Justin Alcon
Microservices Technical Lead
Estee Lauder Online
Queens, New York

Jill is more than just a designer. Jill brings passion and insight to everything that she touches. Nothing is a throw away, everything matters, every detail matters, Jill is scrupulous.

Jill delivers quality designs with thoughtful insights to the user story under high pressure and at a very fast pace. The work that she has done has helped the studio win awards and millions of dollars in business.

When Jill is with you on a project, you can count on quality and commitment that will drive your project to success. Not only have enjoyed working with Jill at Conde Nast, but when need design for my personal projects she is one of the first people to which turn.

Catherine Fish
VP, E-Commerce, Partnerships
and Business Development
Vox Media
New York, New York

Jill's passion for design and amazing aesthetic constantly shines through in all of her work.

A marketer's dream is to work with a designer who is not only innovative, but one who designs creative that delivers results...enter Jill with her superior understanding of the UX. It doesn't end there... Jill's enthusiasm for her work is contagious.

She constantly strives to make it (whichever project she's working on) better, and just when you think it can't get any better, it does!

Matthew Miller
VP Business Development
12 Twenty, Inc.
California

Jill is a highly motivated team player and a very talented designer.

Jill's ambition shows in her constant efforts to further educate herself and expand her abilities, especially in skills not usually required of a designer, such as programming.

Jill has an intuition for design that, paired with her talent, leads to attractive, lean, and effective marketing elements. Furthermore, Jill brings a genuine enthusiasm for digital media, technology, and marketing to every project. I hope I get to work with Jill again in the future!

Jules Petrarca
Engineering Manager
Brex
California

I had the pleasure of working with Jill on quite a few projects at A Different Engine. One thing you'll notice about Jill right off the bat is that she's got a great attitude, fantastic sense of humor and is a joy to work with. And then there's her work...

Jill's talented at designing user experience and interfaces for a wide variety of devices. She understands how to define user interactions to best accommodate complicated user flows and unique device considerations. In addition, she's open to feedback and is happy to rethink or reconsider layout or flow when things change. All in all - I hope to work with her again, and soon!

Mathew Homeijer
Technical Product Owner
of Developer Experience
Estée Lauder Companies Inc
New York

Jill has an astounding aesthetic and can transform the utter mundane into a magical experience. She's detail oriented, but never loses sight of the overarching feeling and message her work strives to convey.

Working with her on any project has always been a journey worth smiling about. All interactive developers should have the luck to work with such a talented designer.

Alejandro Santandrea
Creative Director
Braze
Connecticut

When you assign a project to a designer, a great designer will give you something you didn't know you wanted. And the only way a designer can acheive this, is if they pour just enough of their own soul and passion into it. This is Jill.

Amy (Maisel) Picone
Digital Strategist
Arts & Communications
Conde Nast
New Baltimore, Michigan

Design and strategy teams do not always play well together in the same sandbox. However, when working with JIII, her designs are not only innovative and demand attention, they also take performance levels to another level.

Jill's projects are always at the high end of our case studies for the department, and provide the team with some best-in-class results that exceed industry standards in click through and engagement.

She has been recognized by some of the world's largest advertisers as someone who stays true to their brand while keeping things fresh.

This past year, Jill was also tasked with two product designs in addition to her marketing work at The Studio at Conde Nast, and she was agile enough to develop this work with great attention to detail on usability for both internal teams and external users. She's a teamplayer, and it has been a pleasure working with Jill!

Kate Hughes
Senior Copy Director
Freelance
New York, New York

Jill is a UX powerhouse. She can visualize any concept in a snap. And she can make it function without sacrificing sleek design. Constant improver.

When it can't get better, Jill has the right recommendation. Super savvy techhead. I think she even dreams in html5.

Mike Ryan
Product Technology
Strategy and Implementation
A Different Engine
Berkeley, California

Jill was fantastic in her role as a UX Director she was detail oriented, creative, a breeze to work with and fun to hang out with. Would love to work with her again.

Lindsey Antis
Director of Product Mgmt.
PWNHealth
Brooklyn, New York

Jill is an exceptionally talented Art Director with a keen eye for design. Despite this talent she was also very inclusive, always listening and encouraging members of the team to share ideas and be a part of the process. She's a real team player. I highly recommend her!

Michaela Becker
Director of Marketing
& Brand Experience
Kids In Need Foundation
Medina, Minnesota

I've had the pleasure of working will Jill on several Studio projects over the past year and can attest to her superior knowledge of digital advertising. She has a strong understanding of the digital user experience, and how to intelligently translate a concept into a customized campaign. I should also note that she takes pride in presentation, which is great when we need her to step in and present to clients. As well, her ability to prioritize and positive attitude makes her an asset to the team.

Matthew Chock
Experience Architect
Salesforce
New York, New York

Jill is a talented, passionate interactive designer, with a flair for branding and the latest-and-greatest mobile technology. The energy and enthusiasm she brings to her creative process make her a joy to work with.

Laurent Courtines
Senior Product Manager
Edisen
San Diego, California

Jill is a great worker who is full of enthusiasm for design and agile design sensibilities. She helped us specifically with all our marketing assets for Games.com. She is a leader and positive influence on any team she is on. I would recommend her for any job she is applying for.

Ilan Gabai
FX Artist
Pixar
New York, New York

I have known Jill for quite a few years now. We first met when working together as lab assistants at the Pratt CG department. Jill was a very responsible co-worker, and was always there to assist other students at the labs. She was always on time to shifts, and stayed longer if people needed additional help from her. Turned out that Jill was much more than just a good co worker. She turned out to be a great friend too. Till today Jill and I stay in touch. On a professional note, I would like to say that any agency that hires Jill; is very lucky to have the opportunity to work with such a talented and creative individual.

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