hello as a graphicA girl with pink sneakers sits at a simple grey desk working in front of an ever-changing backdrop
hello as a graphic
I am an Independent
Creative partner. For the last decade my studio has operated remotely all around the globe.
Sui Generis
· 
sapere aude
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hello as a graphichello as a graphic
I'm Jill, an Independent Design Partner
With 20 Years in the Design Industry
Shaping Visions, Exploring Horizons
Designing Globally, Delivering Locally
A girl with pink sneakers sits at a simple grey desk working in front of an ever-changing backdropA girl with pink sneakers sits at a simple grey desk working in front of an ever-changing backdrop
An Independent
Design Partner
With 20 Years in
the Design Industry
Shaping Visions,
Exploring Horizons
Designing Globally,
Delivering Locally
Arrow Pointing down
Welcome to good measure studio LLC
My Name is
Jill Gustaferri
Owner of:
Good Measure Studio LLC
Homebase
New Yorker
New Orleanian
New Havener

New Nomad
I am
A Creative Partner with over twenty years of Product Design experience, dedicated to ego-free collaboration, user-focus, and innovation. I hold advanced certifications in Psych-Driven UX & UI Design, Information Architecture from SVA, & graduated with honors from Pratt Institute, with a degree in Communication Design. I am motivated by the opportunities that research, strategy, and design provide to solve complex challenges in our multifaceted world.
Values
User-focus icon. person with items in orbit around.
User-focus
Values icon for Ethics.
Ethics
Values icon for Quality work
Quality
Value Icon for Innovation. An icon with a lightbulb and energy lines around it.
Innovation
Key platforms
Key Platforms Icon for Web Apps
Web Apps
Key platform icon for the TV Space
TV Space
Key platform icon for Gaming Consoles
Consoles
Key platform icons for Software
SoftWare
Oh, Hi
Good Measure Studio Principal Owner's headshot. A colorful, collage based illustration.
Values
User-focus icon. person with items in orbit around.
User-focus
Values icon for Ethics.
Ethics
Values icon for Quality work
Quality
Value Icon for Innovation. An icon with a lightbulb and energy lines around it.
Innovation
Key platforms
Key Platforms Icon for Web Apps
Web Apps
Key platform icon for the TV Space
Connected TV
Key platform icon for Gaming Consoles
Game Console
Key platform icons for Software
Software
capabilities
360 Product Redesigns
Emerging Platforms
User-Centered Design
Psych-Driven UX
Design Systemization
Design Thinking
Interactive Prototyping
Brand Development
Creative Direction
Specialties
360 Product Redesigns
User-Centered Design
Design Systemization
Creative Direction
360 Product Redesigns
Emerging Platforms
User-Centered Design
Psych-Driven UX
Design Systemization
Design Thinking
Interactive Prototyping
Brand Development
Creative Direction
Values
User-focus icon. person with items in orbit around.
User-focus
Values icon for Ethics.
Ethics
Values icon for Quality work
Quality
Value Icon for Innovation. An icon with a lightbulb and energy lines around it.
Innovation
Key platforms
Key Platforms Icon for Web Apps
Web Apps
Key platform icon for the TV Space
Connected TV
Key platform icon for Gaming Consoles
Game Console
Key platform icons for Software
SoftWare

work

Years:

20+

Brands:

300+

Hours:

40,000+

Working Class Hero:

Over the span of two decades in the Design Industry, I've been fortunate to collaborate with over three hundred premium brands. While these numbers align with Gladwell's theory of mastery, I'm well aware that the tech industry is a dynamic and ever-evolving landscape that keeps even the most seasoned professionals on their toes. In my experience, it's the blend of collaboration, curiosity, and expertise that truly distinguishes successful projects. Below are some of my favorite projects throughout the years. See more on the work page. Let’s connect if you want to see more!

Over the span of two decades in the Design Industry, I've been fortunate to collaborate with over three hundred premium brands. While these numbers align with Gladwell's theory of mastery, I'm well aware that the tech industry is a dynamic and ever-evolving landscape that keeps even the most seasoned

professionals on their toes. In my experience, it's the blend of collaboration, curiosity, and expertise that truly distinguishes successful projects. Below are some of my favorite projects throughout the years. Explore more on the work page. Let’s connect if you want to dive deeper!

more work

Directv Redesign Pitch

Strategy . IA . UX . UI . CD

Race Results Management Product Redesign

Strategy . IA . UX . UI . CD

Robotic Telescopes Product Redesign

Strategy . IA . UX . UI . CD

Satellite Set Top Box System Redesign

UXCollab . UI . CD

Golf Digest Smart TV Application

IA . UX . UI . CD

Turner Ignite Portfolio & Ad Products Platform

IA . UX . UI . CD

Asset Differentiation Art Direction

AD . Freelance
more work

life

continents:

7+

Countries:

70+

Years:

27+

In the Wind

For me, 'The Good Life' isn't just about career wins; it's about stepping out of the grind to truly connect with the world. Early exposure to diverse cultures and art history lit a fire of curiosity in me, teaching me to appreciate the beauty in the details—from Lascaux's ancient pigments to Whitman's inked odes, and the ancient myths crediting Medusa with the creation of the Atlas Mountains. These remnants bridge generations, offering wisdom and inspiration. Driven by this mindset, I set up global offices

over the last decade, designing my own working model before covid normalized remote work. This setup let me redesign major platforms while still enjoying moments like watching the moon rise in the Sahara, or feeling the sweep of the Maldivian waters at my feet. Life's mysteries persist, but this lifestyle abroad sharpens my empathy, and problem-solving skills, and fuels my commitment to becoming a better, more compassionate human. Learn more about my odyssey below, and in the Life section.

For me, 'The Good Life' isn't just about career wins; it's about stepping out of the grind to truly connect with the world. Early exposure to diverse cultures and art history lit a fire of curiosity in me, teaching me to appreciate the beauty in the details—from Lascaux's ancient pigments to Whitman's inked odes, and the ancient myths crediting Medusa with the creation of the Atlas Mountains. These remnants bridge generations, offering wisdom and inspiration. Driven by this mindset, I set up global offices over the last decade, designing my own working model before covid normalized remote work. This setup let me redesign major platforms while still enjoying moments like watching the moon rise in the Sahara, or feeling the sweep of the Maldivian waters at my feet. Life's mysteries persist, but this lifestyle abroad sharpens my empathy, and problem-solving skills, and fuels my commitment to becoming a better, more compassionate human. Learn more about my odyssey below, and in the Life section.

A bird flys through two golden pillars
Mission of Burma
Yangon, Myanmar
A man wearing a chocolate brown tunic sits under soaring ancient Egyptian pillars.
Spirits of Ancient Egypt
Luxor, Egypt
Crowds of men and women attired in the usual costumes, how curious you are to me! What is the count of the scores or hundreds of years between us?
Large Mongolian Attire
Deel
Ulaanbaatar, Mongolia
Mongolia
A woman wearing Thanaka, in Myanmar
Thanaka
Kyaiktiyo, Myanmar
Myanmar
Egypt Great Pyramid
cairo
egypt
The Sleeping Lady Statue
Valletta
Malta
Insects on a white flower
Valletta
Malta
two orange and white koi fish peek out from crisp dark waters
Secondary Succession
Hiroshima, Japan
The similitudes of the past and those of the future
The similitudes of the past and those of the future. The role that is what we make it, as great as we like, Or as small as we like, or both great and small.
A close look at a curious little insect sitting on a blade of grass, sporting deep orange and black armor.
The Ferry to Lamma
Lamma Island, China
The role that is what we make it, as great as we like, Or as small as we like, or both great and small.
man wearing a tie-dye turban stands in a sea of sunset-colored sands. man wearing a tie-dye turban stands in a sea of sunset-colored sands.
Maktub
Sahara Desert, Morocco
This section blends personal photographs of some of my favorite travel moments with lines from one of my favorite Walt Whitman poem, 'Crossing Brooklyn Ferry'.
Large Hand with Spray paint
full width paint covering the page

play

Clients from hell:

0

Profit:

0

Joy:

100%

With a little help from my pens:

Growing up in pre-internet New York offered me a blend of rarified treasures: the best pizza in the country (shout-out to Queens), museums that served as gateways to other worlds, 90's hip-hop aired by the radio stations that introduced the genre, and of course, an arena of severely contrasting perspectives living together (sometimes harmoniously) in our little melting pot. It was within this lead pot, that I first encountered graffiti—a raw, defiant dance on the city's skin, where chaos and beauty collide with electric intensity. Graffiti ultimately sparked my fascination with lettering, typography, and graphics, all which propelled me towards a degree in Communication Design, and a career in Product Design. And while Design resides at the forefront of my professional focus, I’ll always keep one ink-stained hand engaged in the Arts. Learn more about my personal projects below, and in the Play section.

Growing up in pre-internet New York offered me a blend of rarified treasures: the best pizza in the country (shout-out to Queens), museums that served as gateways to other worlds, 90's hip-hop aired by the radio stations that introduced the genre, and of course, an arena of severely contrasting perspectives living together (sometimes harmoniously) in our little melting pot. It was within this lead pot, that I first encountered graffiti—a raw, defiant dance   

on the city's skin, where chaos and beauty collide with electric intensity. Graffiti ultimately sparked my fascination with lettering, typography, and graphics, all which propelled me towards a degree in Communication Design, and a career in Product Design. And while Design resides at the forefront of my professional focus, I’ll always keep one ink-stained hand engaged in the Arts. Learn more about my personal projects below, and in the Play section.

Hand Lettering
Political Interest
Personal Projects
01
Handmade
Travel Books
Open notebook showcasing handmade art.
Art, History & Travel
02
Newspaper clipping from the covid lockdown days.
Explorations
& The Arts
Cherub
Detailed illustration that showcases stars, ancient patterns, and reads "Amor Fati".
Designer standing on top of ancient patterns.
Photograph of the designer standing on top of ancient patterns.
Ancient stonework
Inspired by The Greats
03
Photograph of a family of Penguins.
more play
hello as a graphic
floating cloudfloating cloud
floating cloudhello as a graphichello as a graphicClouds
New York, NY
Sahara, Morocco
Chaing Mai, Thailand
Floor portal door
thinking of a master plan...
Squiggly lines that look like they belong to a postal stamp.
A girl with pink sneakers sits at a simple grey desk working in front of an ever-changing backdrop